Flat Life project at the Designers in Residence exhibition, Design Museum, London.Finn Magee was commissioned to develop posters along the theme of designers in residence.He wanted the installation to be an advertisement for the product, so The light is ‘unpacked’ and the clock is ‘hung’ at the gallery entrance.And the exciting news is that the Flat Life posters will soon be available for purchase. Click here to get on the mailing list.Flat Time:See if you’re late, by checking the poster.The image of a radio alarm clock that uses a 7-segment LED display to tell the time.Flat Light:The productive atmosphere of a desk light without the bulk. LEDs in the poster illuminate the printed lamp.About the designer:Finn Magee graduated from an Industrial Design BA at the National College of Art and Design, Ireland in 2004. He realised he was interested in more than just the object and its manufacturing process, and wanted to explore the social context and values associated with products. An MA in Design Products at the Royal College of Art in London fostered his interest in advertising and the construction of meaning through image.Finn's RCA show investigated the potential of advertising techniques in product design, in particular looking at how mechanisms such as juxtaposition, humour and surprise can function in products as opposed to adverts. Finn’s Flat Life Lights are currently in development with Artemide, an Italian lighting company. He has exhibited at Design Mai in Berlin, the Salon di Mobil, Milan and the Design Museum, London.Contact Info:t: +44 (0) 7718990408e: finn@finnmagee.comPhotographs: Emma Wieslander and Bahbak Hashemi-NezhadPhotographs of photographs: Luke Hayes
