Point of Passion is a an ad campaign launched by magazine publishing company Condé Nast Publications. Although it debuted a few years ago, and had two flights of ads, many of them have not been seen in common publications, so I wanted to show them to you.An art director and photographer's dream project, it features people/celebrities from all walks of life (actors, designers, wedding planners, supermodels) who capture the spirit of each of their 27 print and online magazines.With a simple headline and a caption describing the reader shown, they initially budgeted 3.5 million for creative and 40 million for media. I do not know if that's what the effort cost in actuality.The effort comprises 12 flights of eight-page magazine inserts targeting advertisers and agency media buyers. Conceived by San Francisco ad agency Heat (formerly Black Rocket) and photographed by Jonas Karlsson, the campaign also includes online ads, e-mails and billboards through year's end.read more about the campaign here.Above: Golfer Greg Norman (Golf World)Above: CBS Sports commentator Jim Nantz (Golf Digest)Above: fashion designer Marc Jacobs (style.com)Above: architect Richard Meier (Architectural Digest)Above: Robert F. Kennedy Jr. (Traveler)Above: designer André Balazs (Concierge.com)Above: Jimmy Wakes (wired.com)Above: media entrepreneur Strauss Zelnick (portfolio.com)Above: Chef Jamie Oliver (epicurious.com)Above: Eva Longoria (Glamour)Above: Preston Bailey (Bride's)Above: Richard Branson (Wired)Above: Kelly Wearstler (House & Garden)Above: actress Christina Ricci (W)Above: actor Hugh Jackman (Men’s Vogue)Above: actor Patrick Dempsey (Details)Above: chef Giada De Laurentiis (Bon Appetit)Above: singer Sheryl Crow (Self)Above: actor Terrence Howard (GQ)Above: actress Kyra Sedgwick (Allure)Above: designer Vera Wang (Brides)Above: interior designer Albert Hadley (domino)Above: designer Monique L'huillier (Elegant Bride)Above: actress Sharon Stone (Golf)Above: actor Stanley Tucci and dog, Lily (Gourmet)Above: actress Molly Sims (Lucky)Above: wedding planner Colin Cowie (Modern Bride)Above:actress Mary-Louise Parker (The New Yorker)Above: fashionistas Zoe Kravitz and Lorraine Nicholson (Teen Vogue)Above: designer Diane Von Furstenberg (Vanity Fair)Above: Ubermodel Natalia Vodianova with son Viktor(Vogue)
