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Point of Passion is a an ad campaign launched by magazine publishing company Condé Nast Publications. Although it debuted a few years ago, and had two flights of ads, many of them have not been seen in common publications, so I wanted to show them to you.
An art director and photographer's dream project, it features people/celebrities from all walks of life (actors, designers, wedding planners, supermodels) who capture the spirit of each of their 27 print and online magazines.
With a simple headline and a caption describing the reader shown, they initially budgeted 3.5 million for creative and 40 million for media. I do not know if that's what the effort cost in actuality.
The effort comprises 12 flights of eight-page magazine inserts targeting advertisers and agency media buyers. Conceived by San Francisco ad agency Heat (formerly Black Rocket) and photographed by Jonas Karlsson, the campaign also includes online ads, e-mails and billboards through year's end.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSuHdCMBkUQM58RSE1kg0wejkQgCFgswvjzMUPmd0PyM11eAmYN34UUgW9jY4zMW-PT_Ikk6aP9Oy8I1hmhpqwZa8ds2RXZxeHaw0txfRa0vXM0Fbje3Yt1u_tp9Jjxw2wS0ZpsOmQTpbL/s400/Picture+41.png)
read more about the campaign here.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf3AQ9NxMCmcchr40EN5JVK2E0W7rw3aQihu90QRmGrdV8xIw9BGxgJm30RK3OIvGdOkoS-l357Bl6omLgwL5KuvBinJJ7C2P0d4ksnjTk0-QjO1GfKss5aw78E9RlUy7xa059G2o1LH3s/s400/Picture+29.png)
Above: Golfer Greg Norman (Golf World)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgAnKtHn9INpMF19Mn8jRdSKMWD2z9mwbGwJr_IkOh7Zh0xxg_0AEc4xjtcbx14_m8Uja9YnTtXIAp54T1NzbTzunkvWQt7ROkIbOT43giYiRgbaVNBEBp7K3dvzs8wUvzmQMTJwmoPjFJ/s400/Picture+31.png)
Above: CBS Sports commentator Jim Nantz (Golf Digest)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6g1jO8eNnecMerIC6gXhXDDY795tU9JX2_YZrRhGbmbS6zZNVWvtwKtWupW_YRXWJk3swneFP9N28jX3WPruXMNSe73j14DlaZ8PLm-7YsCLmHOg1OYaJvi3JZPTJhfcXXP6NE1Zg-EFb/s400/Picture+32.png)
Above: fashion designer Marc Jacobs (style.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZyBTUI9HQTPW3_dAi_XfPX8ErE3nZ1kswQXm8gD7Hwm94kH_oMW8t4wEgcT7kOOhQeliAQBBSVlZTRvVm8IhxeD4PKfqxusy7BVqYEgpVpcjMFdYo3K_JRDS1yJoEfUwU6hJFggKwCpJk/s400/Picture+33.png)
Above: architect Richard Meier (Architectural Digest)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXcDQWM2H5By10N_EktkquYLv_Q-BCr7vv7zey9T1br3ar2gac2XLXXUw-FF6yqAYOkTfkcUs2fC5y-Bf1X3mEOEeF3_FvNOdO4WrAe0LwPFUywWZRyMoGoQLYeA1LJK_Zu6lizwHSWRo4/s400/Picture+19.png)
Above: Robert F. Kennedy Jr. (Traveler)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6AzIgJXKNDX9f2QBbziUZnbh1aQ8lLVTL4fs-Ix1aQjDn8FUaJ5eTMSBaP_fIYDEuR64SF-PkUzX_l840B-DJB2yKE7TyPXH4IA4o_4p6l-vJbkkGlxaHHThB3P7vtOcO-31JXoXK88Xs/s400/Picture+15.png)
Above: designer André Balazs (Concierge.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxkTLfzdwGPPdsbGksTfOnM7qRRNuLjOT5nPrZWpAuYLl7XNvSCsSyqJrm6317bqw_tXGbpTEh6i9KK97VwSrVm8x4JEw-cSkGZyClJttnW9y22JV9OtqtzEeJL8Tfpnli7VsttCDa2efi/s400/Picture+14.png)
Above: Jimmy Wakes (wired.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs04Q2cSJwDnffQq4L4ngrFFBZuGRz19XT6qQLqcmlCifD_dTG5huRCeqz3ACI5Qm57VwXRu-_VvCSbZiRtkPOxEcePqLkMzSKbzVsKfjCtdAXQyUso0BZP2CVhkA5_4qMLVpgB7urGy7V/s400/Picture+5.png)
Above: media entrepreneur Strauss Zelnick (portfolio.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBp9F3g3CPu0Njz2P2yH2gOMrdrIUevRvOdo8ykQTiHSF8r8b99MJ62QP2plJrINawZcIVq3Y9_4Mn2AFwFRHB-CVwiZf2ApgqVDh0NCG8ZhyphenhyphenSipwCX2iVxnlDiZyCysZ-U0G26ydddQO4/s400/Picture+18.png)
Above: Chef Jamie Oliver (epicurious.com)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibdbdxQL7s5RjjGSMybaohQEFdGommLnhyp7E_KjfW-Y1fG6IbMHJ0mnX7EzxV3PHUkZ43viDnsatzinioEgQ-Ap0pvZu0dYj1K4WzUBnFZqz5u46aq53QGadUadBb2DX8fk7jze_RhGiU/s400/Picture+6.png)
Above: Eva Longoria (Glamour)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsESohnP9m6KJ1mebjEmkgYXV29mHbEphlVQmRhWOCYLhOuuIpaB6AUTpyKH_iWppZUweySJP73oRF4vpcOMxuMBwCbLMas4iYpTvqpm5dWhAoinFFj4pkCOT50oChInNEHVMSe63O6SVt/s400/Picture+7.png)
Above: Preston Bailey (Bride's)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSuNjj_dphQILR7h197XrKK-ylPGl9_WQgofJhFjqcIqGjzzfI8wI7JRncKaXkgsWuNoSsubHdaqjyu2IOrwf4PdOj32CGXnJDyQwufsWzMyz5nIcItDnIcSQ3qYQ-soV0V574OvUujM4O/s400/Picture+29.png)
Above: Richard Branson (Wired)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiImEVd3I6Awy56hVY-7jlBnwcORK4vjOIJQZ2ac2DTSBGm6DhTHVuh694AHNRQ12-TMI2DcX7yyUlUzro9J2GKPw9bIa6VbPnboTLfGVhpeT1Uu3tqbRQdpt7vxlXL-LQr3pi52jzkwolT/s400/Picture+30.png)
Above: Kelly Wearstler (House & Garden)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioSv3X3QRM_DaGnJxN0iUcy9vPhjEQRB5zuKjgN-P1BFCx9D6dD41JqQ0WhFKAb-TdKrdMH1yJzQ0vatlyyRGjDjGTZeEAYC1Bxc7eDtCjKuxV14snHRLDwN_b0mmK_pBpsTPZg3hs90IK/s400/Picture+30.png)
Above: actress Christina Ricci (W)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjB0FmCZkOl4T_Zi7elXibto_APCtm4WEv-r84kpVgkf3YUU1s4k6Wwyqi96mOrOlKk54fDKFOd_xTIWHiFMb1xpvNLlTlmrNZjNr8GNJ0GtRhCvqL-1TAW6kphiBlUeXQ5yYXLBl0SjJf/s400/Picture+27.png)
Above: actor Hugh Jackman (Men’s Vogue)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiItxusGKGLFhwqfSM3kQF_q9mzkcMtI8k05N1tb0sqaWU1qsBOFgrAul0AlrgTRmzVrkgFKSscpwx3wsIc_1cz14cxN9K87SxnXSqQ2POObviAnOMYtBgLjArYyybvgAeaIAD7TL2dmDg/s400/Picture+23.png)
Above: actor Patrick Dempsey (Details)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW1bmIxSjmN2v8rsdKV1zyT9K8TAg7zfj2BzLVFuh5BSbmYor6NY21u1qY1XdbpEvVtFUlvfVipoNZbfaadRK7krO9D248oPEonZMRgNj9fQw9gYPiKfC-mBOLlq3YSxx_jwX38n3g28im/s400/Picture+20.png)
Above: chef Giada De Laurentiis (Bon Appetit)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkvfrGh8Hr2v9WZ8zHx9uBO6_2RRUX3YyqTihe3oiS78DTVyzdGlfAmU62giDabTFMbApwckuHDPu00RV_ID20z_tr-fW21O8svAMnZe1INywJpOPjcgoGIIaxNl50cEDzHpGriVe8z6AN/s400/Picture+16.png)
Above: singer Sheryl Crow (Self)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPS1jlDfv4nVzE6vJUprGtBatRyFHd9HMP9sXX7iwa4Z89ZsdPZdkEaz742m_X4E10zkhGnta5kBZSIo-g6iQhWy1Cki-nv0Q6JHBH31AQ4bSIIMgxM7q5EobIj0FuLY7nPWU5_IujTDwi/s400/Picture+1.png)
Above: actor Terrence Howard (GQ)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyI3CYjRtZJhpkMYxaJcOjRT7D43vcxz1MZ5mC6mPbxzRkqyiCGQNCDhEPPWU9gGFS8DJZhZk9UkI-mOkgp0jBa6-zCSgcl6cY8UH1HdRjqwJ3ko4AoiV0zyBlrAgaEsNR2RgPdyUB-43a/s400/Picture+28.png)
Above: actress Kyra Sedgwick (Allure)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUgoTqmQ60wA0gkiOOmQMskE7lAZ12zxqLuJyvcqON7M8AzsHXxKwQZCt0UyYsa1ktcj1zz7aE-MByTmP-EHd2aHkfzXjbMfwFVkaLccD9Gl4AbGCEC6O1Puwr2ZKv1BFbxTj3mr0G1yl6/s400/Picture+36.png)
Above: designer Vera Wang (Brides)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIQaZOofsSb1dmWn8jBhWd-11yCdjcvgYcK4X8UIBxNnQUHIf1lttuwqDp1KP10tZrpikTNA0YtNSH8bNO3NGmxSx-DJphUHQFnEuxJae9WzbFntsuAuocgZgzNti_B4sDvGHP-HQWx122/s400/Picture+26.png)
Above: interior designer Albert Hadley (domino)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwzDKFKdBfW7vyGKR3_hgihrFOeQfsyRvkdxKqkb7yA_GxEIP5OrrH8DvllNK2_p7OYw_5yUCjgyUIaok8_Pa0GkJRYRv6tPdIwnJAVqZJ-7PHuM3ctYzdRCOwFpbZY0nwPE0abhiWqRTc/s400/Picture+3.png)
Above: designer Monique L'huillier (Elegant Bride)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfRUAGv9132Mjv-jx3tnIWkDGPQ8QZbGXZP177Ivy-_Q6ZfxFJJe0mxeK-3Uamvk32fx4VtapU2eYWOkPwtt1nhXijPlXMiVnYXqxWNHlXJZXrHo9_lTutvPsZKLwufbKNgS5tgpzSPYOI/s400/Picture+13.png)
Above: actress Sharon Stone (Golf)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ47kenRLXFNPJSseTZmx8SBpgNWhDBRxQjQFO31IqsgmZ30pQeT5S0TPGFH7hEZ9uGgvH_hz13UBeT3iMioHlPYu7UX08VXqSoHCRF_IArm0hinzEPI9UFjct9Ki9VXfxMQQTGqY7FftS/s400/Picture+37.png)
Above: actor Stanley Tucci and dog, Lily (Gourmet)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6j5ngN8Fe_oax4yRKu4O3BE4HdvP1r6u0IJ9CtjLHk74U_KkRas6VUjx6HV1jzUePMXyC1FoLbRW9WMX_ZmA86CTYAJy07WI4yrzzpbLD9ph2jNfSxTRFNI5lib9WZMHUP46VPoeCsJpb/s400/Picture+4.png)
Above: actress Molly Sims (Lucky)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQaRt7Imfea-Zy5VRCrftHKRUKDH3P5b7aSfq3NHKB1-zBwEZ08P1ip0MOGQrgOHoyFJO-EvEOgRio2HijzgCqHRTcPLWcdjxLpbViOOCNYAsqjY-OpfLqDJPTkiawtudi17FBPA3U4rQn/s400/Picture+17.png)
Above: wedding planner Colin Cowie (Modern Bride)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVmBL_hVdqfqcq9W9rWCvRDNLvj1p5m5evOg0zYSw5o3HZYg_ebLaEtClyyAyMmmlz2YFlVPxMJaUeZFrnPoGYGJmXPTiXlmnq7yu3XWX_bMMFqY9n70pkonR4sXFsC_F9SV8hj2VqiWye/s400/Picture+34.png)
Above:actress Mary-Louise Parker (The New Yorker)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmYecqK49Q8DvtsD7C9Bkwft7XixMMUwr5Ad7hwzAOVc-EgUN-7MBfamgGX3lkdV9VUqR12yGIWa_71iZnD7p12d1OadnSSV2LGMpndJWjQeG9umT7hIvNZYssZQq0y2FjOE0eKrgWD6Gg/s400/Picture+2.png)
Above: fashionistas Zoe Kravitz and Lorraine Nicholson (Teen Vogue)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpdIxHS1aSZ8Hci3r_6dHW8mk4VIErhLCe2rEpD8KmXNiQeoqyjRiBn55488-U0it5QHrna4Mg6qmdcFERKTVmTJUJf_QlnPL0roex7_8pJXOVXbkWr5pDoecvLTeAmuBWv15qJzHh8zFV/s400/Picture+24.png)
Above: designer Diane Von Furstenberg (Vanity Fair)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHCxRxrogUmE4ubJNJre396ti2wN9DgaXrOqFMjPCq2MgvH3swh8kRLK6RsPYxVsEuVNUthYxhIZRzcZfWk0nKyO1-i9IO7bf4OYOiLy2Pzdem8f3GwKobijsGxAfbLZBIY6Yl5qQ7a0wF/s400/Picture+8.png)
Above: Ubermodel Natalia Vodianova with son Viktor(Vogue)