FLOW
A brand and template that meets the rising demand for sustainable innovationThroughout the 20th century the pursuit for technological and economic progress has given the industrialized world great new possibilities but has also resulted in a wide range of imbalances and challenges on 3 levels:
The individual - man’s relation to oneself:(rising stress- depression- and obesity curves, addictions, eating disorders, symptom treatments etc.)
The collective - man’s relation to society:(over-consumption, increasing fear, xenophobia, global inequality, cultural rectification, conflicts over resources etc.)
The environmental - man’s relation to nature:(pollution, agricultural toxics, factory farming, decreasing biodiversity, non renewable energy consumption etc.)
Challenges that individually and together bear witness to an unhealthy development of our societies.
As a response a need for more sustainable growth is rising to the top of the agenda of individuals, business and nations.
Thus a new consumer market based on values is expanding rapidly, where the materialistically rich consumer increasingly judges products and sevices on their immaterial values and on level of sustainability.
Businesses, whose role is changing from being production units to becoming ”corporate citizens” know this.They themselves point towards social responsibility and innovation as the most important competitive parameters of tomorrow, but they lack the skills to combine the to notions.
FLOW™ - a template and brandIn order to meet the rising demand for sustainable growth and innovation we will have to be able to navigate withinthe term sustainablility. For this purpose we have created the FLOWmodel™, a design model that reflects our three dimensional view on creating sustainable growth:
Individual flow:Balanced physical, mental and spiritual growth.
Collective flow:Balanced interpersonel, cultural, economic, social and technological growth.
Environmental flow:Balanced environmental growth.
A holistic mindset that is the essential basis of all our future commercial and non-commercial activities. Thus FLOW™ is the brand name for our products and services that in each of their own way catalyze sustainable growth.
A FLOW™ product is caracterised by providing beneficial solutions on both the individual, the collective and the environmental level.
A wide range of products created from theFLOWmodel™ are in progress, and will be serving consumer markets in the near future. The first product launch will be FLOWbottle™ in august 2007.
