"Bold Choices," a new anthem spot beautifully shot by director Dante Ariola for Jim Beam, features actor Willem Dafoe as he ponders 'what might have been.' The 1:30 second spot from Strawberry Frog is meant to imply that the choices you make, make you.
The commercial opens with the young Dafoe at a pivotal turning point. Does he leave his small Milwaukee town for the dream of becoming an actor in the "Big City" or stay where he is and let life unfold?above: One of Willem's possible futures includes becoming a trapeze artistThe spot has Dafoe reflecting on the possible futures had he made different choices- factory foreman, aging punk rocker, a trapeze artist, a successful businessman, limo driver, a fashion designer, a chess champion, even a sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”
Agency: Strawberry FrogChief Creative Officer: Kevin McKeonCreative Director: Josh Greenspan and Jason KoxvoldCreative Team: Todd Beeby Brian Platt Jed Cohen Karl HaddadAgency Producer: Sherri LevyDirector: Dante AriolaDirector of Photography: Emmanuel LubezkyEditor: Adam Pertofsky @ Rock Paper ScissorsVisual Effects Company: The Mill, NY
The commercial opens with the young Dafoe at a pivotal turning point. Does he leave his small Milwaukee town for the dream of becoming an actor in the "Big City" or stay where he is and let life unfold?above: One of Willem's possible futures includes becoming a trapeze artistThe spot has Dafoe reflecting on the possible futures had he made different choices- factory foreman, aging punk rocker, a trapeze artist, a successful businessman, limo driver, a fashion designer, a chess champion, even a sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”
Agency: Strawberry FrogChief Creative Officer: Kevin McKeonCreative Director: Josh Greenspan and Jason KoxvoldCreative Team: Todd Beeby Brian Platt Jed Cohen Karl HaddadAgency Producer: Sherri LevyDirector: Dante AriolaDirector of Photography: Emmanuel LubezkyEditor: Adam Pertofsky @ Rock Paper ScissorsVisual Effects Company: The Mill, NY
