Making the rounds on the design and advertising blogs is this new 2010 ad campaign for the Breast Cancer Foundation's Awareness and Education Programme in Singapore. Created by DDB Worldwide, Singapore, they feature women's bodies illustrated by Andy Yang Sookit.The three print ads and accompanying collateral pieces, with photos by Allen Ng, feature breasts and stomachs painted with Kryolan Grease Paint and ask if you are "obsessed with the right thing" and urge regular breast checks.
A charming and engaging way (and hopefully, effective) to bring a serious subject to your attention.Agency: DDB Worldwide, SingaporeExecutive Creative Director: Joji JacobCreative Director: Thomas YangCopywriter: Khairul Mondzi/ Joji JacobArt Director: Andrea Kuo/ Thomas YangPhotographer: Allan Ng (Republic Studios)Digital Imaging: Agnes TeoIllustrator: Andy Yang Soo KitAccount Director: Rowena BhagchandaniAccount Executive: Ng Ling KaiSee more of Andy's wonderful illustrations here
A charming and engaging way (and hopefully, effective) to bring a serious subject to your attention.Agency: DDB Worldwide, SingaporeExecutive Creative Director: Joji JacobCreative Director: Thomas YangCopywriter: Khairul Mondzi/ Joji JacobArt Director: Andrea Kuo/ Thomas YangPhotographer: Allan Ng (Republic Studios)Digital Imaging: Agnes TeoIllustrator: Andy Yang Soo KitAccount Director: Rowena BhagchandaniAccount Executive: Ng Ling KaiSee more of Andy's wonderful illustrations here
