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Known for their luxurious and sexy lingerie, Agent Provocateur has just launched its new Betty Sue campaign featuring Kirsty Hume in a a two minute film by Ridley Scott's production company, RSA. The short film accompanies a print campaign and lookbook of filmic stills (all shown in this post) and video shorts. These individual elements of the campaign support an Autumn/Winter 2010 lingerie collection which takes inspiration from strong female protagonists from late 20th Century Hollywood cinema.
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First, the images of the new lingerie collection from the Agent Provocateur Look Book. Shot as if you were peeking into a private hotel room via the peep hole, the images purposely obscure the face of the model and allow you to focus on her well-endowed body, clad in the new lingerie.
The Agent Provocateur Look Book:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmCNBQohLqgXJt7GAhg8VOy6-xQ_OC6pSWNq5AzUK3GE9ECObSsZa3HzZgpMo8789VErMvp7md1MKWEvLoFq1gy9d-vkfQf_TOr5mTEVHJUp24J1HvMWh-6A3Ne32N4UcLHDZlT1UaLbLu/s400/Picture-14.jpg)
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The "Peeping Tom"-like look book images above each have a very sexy 20 second film accompanying them on the website.
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above: screen grabs of the purposely grainy 20 second videos which accompany the look book.
The short film for the campaign, "Betty Sue" features the stunning and sexy Kirsty Hume donning a red wig:
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Agent Provocateur's Creative Director, Sarah Shotton, explains the casting of Kirsty Hume as Betty Sue: "Kirsty became a top model in the 1990s. She represents our perfect woman, a woman with a family that oozes unbelievable intelligence, sensuality, personality and confidence. She has a film noir, feline quality to her that I felt had a brilliant synergy with Agent Provocateur."
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above: Agent Provocateur's new Creative Director Sarah Shotton
Director RSA UK's Johan Renck says 'I enjoy knickers, they are a glorious garment. We all do the most we can to get as close to knickers as possible.'
The 2 Minute Film:
The behind the scenes video:
Some stills from the "Betty Sue" film, courtesy of Wallpaper:
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Creative Team
Director: Johan Renck, RSA Films
Creative Direction: Sarah Shotton, Agent Provocateur
Model: Kirsty Hume at Premier Model Management
Hair: James Brown
Make Up: Ashley Ward at CLM
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Shop the collection at Agent Provocateur.