![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9qloigBS83IAOQtVr8o_S5gE20EyBc1RWv298m-T383HTbyDzFL74rDYFnukogEOBWXouzk_pWj2xoSXUsuqN6sCGtM1mfncHAJZJvllk6NbeYT7OrMJQUG7Dup4Air-QwMWN2HN59RLg/s400/bookcover.jpg)
Over a year ago I introduced my readers to a very talented photographer named Massimo Gammacurta. Within his diverse portfolio of work was a series of lollipops made in the shape of famous brand logos. Now, the photographer's lollies are presented in a new book.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Tr5834_vretO9F5JzauHDTSQ2b0jX2Vwli8_8B6b7jCDpHiOLIlPWbq0xHmD2pcuSxlZhUKEs-q_fHHYsiJbSh51Nz9y5z_L7ttBCApoFeuFt3ki6eiWqmvax15iBfrxif68Wb-Ja1K8/s400/Picture-11.jpg)
press release:
Massimo Gammacurta and Visionairs Gallery present: Lolli-POP, the lollipops show.
Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. Each piece is a real Lollipop sculpture is handcrafted by Massimo Gammacurta with real hard ball candy. His lollies are edible icons.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO6SmAZkAai3KKmXI1rUqolIN_xtpDL9NL5O4O8cfaWEbS-03eowuQUQF_yZke1E5_63ldWbb6lfHeutYT-FFhBOhX_lRvoZDUZgQ9p7qWsT_GLMn421165vpkb1_m7BJX8YmxGzU_wJu2/s400/Picture-8.jpg)
The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print.
Some spreads from the book:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrX6_WI5eoOr4u8dGst7o9bHFJWsFBiwng78iIYAkyFb7XBg_YSyd4WX5HJ2_rx85XgfEZVeHyeF7T0H0CNLFa93QyGzY121HwlvtI73dAuX-c_ScI_NWspdE2GNJcRnrJ3EeQY4W3Ai6f/s400/lollipop1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSRJAZPVpi8msaAx2bVxEEm8j08plIsbIUOY6es8bXZaHO8nc9oImlKRfzF5UwTr9pGekbMiWlJuP3f_pzlijdc-Mi8APepT4eKIQ6a96SytLkQP4SuSEx2-YG6Ic1zn6zhe7oH6gIhfKF/s400/lollipop2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRNvCh3rnuWzKNhj5q4bomjD7ZFhlrVj1rJDgDL2qd5SvgrzVFTWjGzmuhaT58RdgVWXymnK7F4pSl2vXS0YXegls-WcPXY8kCb_CmQweXz5nKg6gCY2iiKPLx7IV2Vli2eJ7OA1YF8yNA/s400/lollipop3.jpg)
Buy the book here.
Book presentation and solo exhibition, Paris may 18 to june 7
Visionairs Gallery, Rue des Carmes 14, 75005 Paris – France
T +[0|1 42 61 15 15
Opening May 18th, 6pm