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The Decade From Hell: Moving Cover
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The moving image of the TIME cover shot was shot by photographer Finlay MacKay (the photographer who shot the stunning 2008 Lavazza Calendar), using a Red One® digital camera.
Two videos of the moving cover for you:
Although press releases and news claim that the current issue of TIME magazine is the first moving cover shot with the RED ONE® digital camera, that's not really accurate. Esquire magazine did the same last April with a moving cover of Megan Fox shot by Greg Williams.
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above: three stills from the moving Megan Fox Esquire cover
Using the RED ONE, a video camera that captures images at four times the resolution of high-definition, photographer-director Greg Williams recorded ten minutes of loosely scripted footage with Fox for the April 2009 issue of Esquire magazine.
Apparently they also did a cover with Kate Beckinsdale using the RED ONE Camera.
And this "living" October cover for Outside Magazine was also shot with a RED ONE camera.
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What the heck is a RED ONE® digital camera?
The RED ONE™ body – designed for flexibility and functionality. Weighing in at 10 lbs, this is a streamlined package specifically designed to maximize your shooting options. Matched with a 35mm PL lens mount, it allows you to take advantage of the world’s finest optics. Modular and upgradeable, the RED ONE™ camera is a future-proof acquisition system you can build upon. RED ONE™’s modular design means you can upgrade with us as we add new features and accessories, as well as benefitting from performance improvements with each new free firmware upgrade.
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You can actually purchase your own RED ONE® camera now for $17,500.00 here.