My friend Betsy Wills asked me if I'd ever been to the Viktor & Rolf boutique in Milan. I told her I hadn't and asked her why. She told me that her husband, a talented builder, was going to be creating an upside down room in their new home, like that in the Viktor & Rolf boutique in Italy.So, I had to check it out, of course.Wow. If you've never been to the Dutch designers' Viktor & Rolf Boutique in Italy, it's quite unusual. The entire store is designed upside-down.That's right, the floor is on the ceiling, the ceiling on the floor.The outside window displays have chandelier's sprouting from the floor and even their store signage on the windows is upside-down.The only thing right side up are the clothes and prices, of course.It's really amazing as you'll witness by the following photos. Just looking at them makes me a little sick to my stomach, but not as much as the prices for their clothes do.So, if you find yourself in Milan, toss back a few Dramamine and go on in to see this unsual example of visual merchandising,architecture and interior design.More Viktor & RolfCheck out this video about A Year In the Making Of A Fashion HouseViktor & Rolf: Because We're Worth It.A film called FASHION DISSECTION, Narrated by Tilda Swinson.Tilda Swinton explains that Viktor & Rolf are like scientists who are not disturbed by surface or sensation but rather calmly dissect and deduce fashion organisms.Buy the dvd here.Other Viktor & Rolf Posts to enjoy:•Viktor & Rolf Say "NO" To Fashion•Viktor & Rolf's Barbican Exhibit With Side By Side Comparisons of the Dolls & Fashions With The Runway Models
